LETTER FROM THE CHAIRMAN

Continuing dynamic efforts to take on new challenges in order to realise sustained growth within the group

Based on The Drinks Group Holdings corporate philosophy of “striving to achieve happiness and prosperity together with people and society as a whole,” we have sought to raise corporate value while working with all our customers, business, local communities, business partners, and employees to bring about harmonious coexistence and mutual prosperity.

The roots of our group lie in our first company back in 2009-the business model of salesmen having a good old fashioned conversation with customers about needs and wants from our business and how we can make arrangements to supply the branded items so wish to buy directly from the source. From there, we began developing, designing and making recipes for our own brand of products, and then we became obsessed and overly excited in the creation of producing good quality brands of spirits and then to beers and wines. Through this process, we have strived for harmonious coexistence and mutual prosperity with all our business, and taken on all kinds of challenges to find a path to survival, without fearing failure.

In recent years, the business environment surrounding our group and industry has changed dramatically, and we believe dynamic action is essential for dealing with these sudden changes, realising sustained growth, and raising the corporate value over the medium to long term. Therefore, we have been working on our five-year mid-term business plan to “Challenge the Next Stage” since 2018. To strengthen the foundation of our group’s management and further accelerate efforts to achieve plan objectives, it was decided to shift to a holding company system, starting from Q4, 2018, with The Drinks Group Holdings Ltd being established and the mechanism for these changes.

We will take up the change of creating new corporate value for the next generation by: strengthening group governance, clarifying the responsibilities and authority of each business, achieving continuous growth in cash flow in our core beverage business around the world, and engaging in strategic business investment headed by The Drinks Group Holdings Ltd with consumer investment options and stakeholder investment.

Based on the idea of harmonious coexistence and mutual prosperity, we will continue to make full use of the views of all our stakeholders in every stage of our business activities, and our group employees will persist in working as a team to dynamically tackle new challenges.

PETER JOSEPH-ROBSON
Chief Executive Officer
The Drinks Group Holdings Ltd